Ulli’s, the Laguna Group restaurant concept that has served Asian street food since 2013, reopened its doors at Level 1, Ayala Center Cebu Expansion last December 18, 2019.

Long time fans can now rediscover Ulli’s best-sellers such as Bibimbap, Laksa, and Angus Yaki along with new additions like the QQ Beef Noddle Soup, Katsu Sando, and Daebak Chicken. “Our offerings were inspired by our fondness for smack dab, no fuss food normally enjoyed in Asian streets” shared Raki Urbina, Laguna Group’s Corporate Chef. On what pushed the group to go for this concept a second time, Chef Raki added “we wanted to share simple, affordable, yet quality street fare that transcends generations.”

Ulli’s Laksa and the all time favorite Angus Yaki
QQ Beef Noodle Soup and Daebak Chicken

Ulli’s soft opened during the holiday season featuring a menu much different from the restaurant’s first lineup. Since then, customers have felt nostalgic oval local renditions of their favorite Asian treats, with regulars coming back for their new go-to favorites.

Esteemed writers Cookie Newman, Flor Ynclino, Aissa Dela Cruz, and Nelia Neri during the media gathering
Chef Raki Urbina, Laguna Group’s Corporate Chef

The store’s interiors have also become their own attraction for onlookers. Wooden furniture, street lamps and building facades add to the experience. “We definitely wanted to achieve the Instagramable vibe. But beyond a good photo op, we want diners to have a full-on street dining experience where they can casually catch up with friends and enjoy great food” said Julita Urbina, matriarch and CEO of Laguna Group

Picture-worthy interiors
True enough, the travel boom in recent years has made cultural and gastronomic exploration much easier for Cebuanos. At Ulli’s Streets of Asia, a food trip is made more accessible and celebrates flavors both familiar and new to a more discerning, globalized market.

About Laguna Group

(L-R) Julia Absin, Grace Absin, Jill Viado, Julita Urbina, Krisha Viado, and John Paul Urbina

The Laguna Group of Companies, in its 30 years of operations, is the mind behind the following restaurant concepts: Café Laguna, Lemon Grass, Parilya, and Ulli’s. Each brand serves authentic food and places to a focus on value for money and the use of high-quality ingredients.

In addition  to restaurant operations. Laguna Group also handles Laguna Catering, known for being the go-to of Cebu’s major organizations and events and recently given recognition for a third time as Best Catering Service by SunStar Cebu.