For this holiday season, bring home your favorite Laguna classics...
Read MoreOur BRANDS
experience the flavours of the world.
Our HISTORY
Creating landmarks for wholesome & delicious cuisine
1980
In the 1980s, Julita Urbina ventured into catering which became a hit, eventually serving Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.
1991
Julita Urbina renovated the family’s apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in a mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.
1994
Café Laguna opened in Ayala Center Cebu as the first food-category locator.
1999
Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.
2004
On July 2004, Café Laguna’s first franchise outlet and branch outside of Cebu opens in Cagayan de Oro City.
2005
The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at Ayala Center Cebu.
That same year, Mrs. Urbina’s son, Raki, took on the role as the group’s Corporate Chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering became an instant favorite in Cebu.
2008
Café Laguna opens at the Northwing, SM City Cebu
2009
Café Laguna opens at SM City Iloilo
2010
Café Laguna opens at Hotel Nicanor in Dumaguete City
2013
July
Café Laguna opens at Veranza Mall in General Santos City
December
Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. It has since moved to Level 1, The Alcoves of the same mall
2015
February
Laguna Group launches a tribute to Cebu called Parilya located at Il Corso, City de Mare, Cebu South Road Properties.
December
Café Laguna opens at the SM Seaside City Cebu
2016
Ulli’s Streets of Asia opens at the Mactan-Cebu International Airport
2018
Café Laguna opens two new locations: Robinsons Place Ormoc and Azuela Cove, Davao
Lemon Grass’s first franchise is unveiled at Ayala Capitol Central, Bacolod. A second company-owned branch also opens at the SM Seaside City Cebu
2019
Ulli’s Streets of Asia moves to its new location at Level 1, The Alcoves of Ayala Center Cebu.
2020
Café Laguna opens at Terminal 1, Mactan-Cebu International Airport.
Franchising
Buisness concept
At the Laguna Group of Companies, we are eager to share our love for good food and our well-established restaurant concepts with you.
initial investment:
One-time fee, to cover the following:
1. Pre-operating support & services
2. Initial training
3. Opening assistance
4. Marketing support
5. Supervision fee
6. Operations manual
7. Research & development
site requirements:
1. Presence of class A, B and upper C income population
2. High vehicular and foot traffic
3. Accessibility of customers
4. Ample parking space
5. Visibility of the site
6. Preferably in an upscale mall 200-250 sq.m.
other investments:
1. Leasehold improvement
2. Store equipment
3. Office supplies
4. Kitchen and dining ware
5. Furniture, fixtures and decors
how to become a franchisee?
Send a letter of intent to:
Mrs. Gilda U. Viado – Franchise Director
Café Laguna
Level 1, Ayala Center, Cebu Business Park
Cebu City, Philippines 6000
Tel No: (032) 231 0922 / 0917 590 3662
Enclose the location map of the site with landmarks. We will pre-qualify your application and call you for a meeting where we will explain the Application procedure including the franchise investment package.
existing franchises
Café Laguna
Hotel Nicanor, Dumaguete • Robinsons Place, Ormoc • Mallberry Suites, Cagayan de Oro • Veranza Mall, Gen. Santos
Lemon Grass
Ayala Capitol Central, Bacolod
News
Lemongrass 9th Anniversary: Desserts are on us!
Celebrate Lemongrass’ 9 years of goodness with us! As a...
Read More
PARILYA 5TH ANNIVERSARY
Parilya, the seaside restaurant that first opened in 2015, marked...
Read More
ULLI’S STREETS OF ASIA OPENS AT NEW LOCATION
Ulli’s, the Laguna Group restaurant concept that has served Asian...
Read More