For this holiday season, bring home your favorite Laguna classics...
Read More1979
Café Laguna, the flagship restaurant of the Laguna Group, began as a 10-table carenderia called Mother’s Best in an a partment that Mrs. Urbina was renting.
1980
In the 1980s, Julita Urbina ventured into catering which became a hit, eventually serving Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.
1991
Julita Urbina renovated the family’s apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in a mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.
1994
Café Laguna opened in Ayala Center Cebu as the first food-category locator.
1999
Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.
2004
On July 2004, Café Laguna’s first franchise outlet and branch outside of Cebu opens in Cagayan de Oro City.
2005
The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at Ayala Center Cebu. That same year, Mrs. Urbina’s son, Raki, took on the role as the group’s Corporate Chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering became an instant favorite in Cebu.
2008
Café Laguna opens at the Northwing, SM City Cebu
2009
Café Laguna opens at SM City Iloilo
2010
Café Laguna opens at Hotel Nicanor in Dumaguete City
2013
July
Café Laguna opens at Veranza Mall in General Santos City
December
Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. It has since moved to Level 1, The Alcoves of the same mall.
2015
February
Laguna Group launches a tribute to Cebu called Parilya located at Il Corso, City de Mare, Cebu South Road Properties.
December
Café Laguna opens at the SM Seaside City Cebu
2016
Ulli’s Streets of Asia opens at the Mactan-Cebu International Airport
2018
Café Laguna opens two new locations: Robinsons Place Ormoc and Azuela Cove, Davao
Lemon Grass’s first franchise is unveiled at Ayala Capitol Central, Bacolod. A second company-owned branch also opens at the SM Seaside City Cebu.
2019
Ulli’s Streets of Asia moves to its new location at Level 1, The Alcoves of Ayala Center Cebu.
2020
Café Laguna opens at Terminal 1, Mactan-Cebu International Airport.
Our HISTORY
Creating landmarks for wholesome & delicious cuisine
1980
In the 1980s, Julita Urbina ventured into catering which became a hit, eventually serving Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.
1991
Julita Urbina renovated the family’s apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in a mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.
1994
Café Laguna opened in Ayala Center Cebu as the first food-category locator.
1999
Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.
2004
On July 2004, Café Laguna’s first franchise outlet and branch outside of Cebu opens in Cagayan de Oro City.
2005
The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at Ayala Center Cebu.
That same year, Mrs. Urbina’s son, Raki, took on the role as the group’s Corporate Chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering became an instant favorite in Cebu.
2008
Café Laguna opens at the Northwing, SM City Cebu
2009
Café Laguna opens at SM City Iloilo
2010
Café Laguna opens at Hotel Nicanor in Dumaguete City
2013
July
Café Laguna opens at Veranza Mall in General Santos City
December
Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. It has since moved to Level 1, The Alcoves of the same mall
2015
February
Laguna Group launches a tribute to Cebu called Parilya located at Il Corso, City de Mare, Cebu South Road Properties.
December
Café Laguna opens at the SM Seaside City Cebu
2016
Ulli’s Streets of Asia opens at the Mactan-Cebu International Airport
2018
Café Laguna opens two new locations: Robinsons Place Ormoc and Azuela Cove, Davao
Lemon Grass’s first franchise is unveiled at Ayala Capitol Central, Bacolod. A second company-owned branch also opens at the SM Seaside City Cebu.
2019
Ulli’s Streets of Asia moves to its new location at Level 1, The Alcoves of Ayala Center Cebu.
2020
Café Laguna opens at Terminal 1, Mactan-Cebu International Airport.
2022
Café Laguna opens a second outlet at the Mactan Cebu International Airport, this time at the Terminal 1 Departure wing.
2023
May
Ulli’s Streets of Asia opens at IL Corso, Cebu SRP
September
Café Laguna opens its newest branch at The Mall NUSTAR
1980
In the 1980s, Julita Urbina ventured into catering which became a hit, eventually serving Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.
1991
Julita Urbina renovated the family’s apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in a mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.
1994
Café Laguna opened in Ayala Center Cebu as the first food-category locator.
1999
Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.
2004
On July 2004, Café Laguna’s first franchise outlet and branch outside of Cebu opens in Cagayan de Oro City.
2005
The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at Ayala Center Cebu.
That same year, Mrs. Urbina’s son, Raki, took on the role as the group’s Corporate Chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering became an instant favorite in Cebu.
2008
Café Laguna opens at the Northwing, SM City Cebu
2009
Café Laguna opens at SM City Iloilo
2010
Café Laguna opens at Hotel Nicanor in Dumaguete City
2013
July
Café Laguna opens at Veranza Mall in General Santos City
December
Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. It has since moved to Level 1, The Alcoves of the same mall
2015
February
Laguna Group launches a tribute to Cebu called Parilya located at Il Corso, City de Mare, Cebu South Road Properties.
December
Café Laguna opens at the SM Seaside City Cebu
2016
Ulli’s Streets of Asia opens at the Mactan-Cebu International Airport
2018
Café Laguna opens two new locations: Robinsons Place Ormoc and Azuela Cove, Davao
Lemon Grass’s first franchise is unveiled at Ayala Capitol Central, Bacolod. A second company-owned branch also opens at the SM Seaside City Cebu
2019
Ulli’s Streets of Asia moves to its new location at Level 1, The Alcoves of Ayala Center Cebu.
2020
Café Laguna opens at Terminal 1, Mactan-Cebu International Airport.
First Locator, Food Category
First Locator, Garden Row
Ayala Center Cebu
Award of Merit, The Cleanest Restaurant
Cebu Medical Society, Inc.
Entrepreneur of the Year
Grand Chamber Awards - Cebu Business Month
Cebu Chamber of Commerce and Industry
Store Operations Excellence
Ayala Center Cebu
Entrepreneur of the Year
Small Business Category
Ernst and Young Philippines
Best Filipino Restaurant, Editor’s & Reader’s Choice The 2007 Zee Bigfoot Choice Awards
Zee Lifestyle
Business Entrepreneurship
Cabuyao Awards
Sagisag ng Cabuyao (Laguna)
Cleanest Restaurant of the Year
Cebu Medical Society Inc.
Store Operations Excellence
awarded by Ayala Center Cebu
2008 Marketing Partner
11th Annual Ayala Malls Merchant Rewards
Ayala Malls
Outstanding Filipino Retailer, Cebu Search
Outstanding Filipino Retailer, National Search
Department of Trade & Industry (DTI) and the Philippine Retailers Association (PRA)
Valuable Entrepreneur
Perlas Awards
Philippines Foundation, Inc.
Best Crispy Pata
SOOO Pinoy
Unilever Foodsolutions, Department of Tourism, Philippine Daily Inquirer
December, 2010
Outstanding Filipino Retailer, Cebu Search
Outstanding Filipino Retailer, National Search
DTI & Phil. Retailers Association
Top 5 Merchants with Green Initiatives
Earth Hour Celebration
Ayala Center Cebu
Best Pinakbet
Best Bulalo
SOOO Pinoy
Unilever Foodsolutions, Department of Tourism, Philippine Daily Inquirer
Outstanding Achievement in Entrepreneurship, Small Scale
AGORA Awards
Philippine Marketing Association
Philippines' Best Restaurants
awarded by Philippine Tatler Dining
Certificate of Excellence
TripAdvisor
Accredited Member
Hotel, Resort, and Restaurant Association of Cebu, Inc. (HRRACI)
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Certificate of Excellence
TripAdvisor
Most Promising Retailer
DTI & Phil. Retailers Association
Philippines’ Best Restaurants
Tatler Dining Philippines
Laguna Garden Café
Finalist, Regional Retailer of the Year
Philippine Retailers Association
Café Laguna
Best Filipino Restaurant
Best of Cebu
SunStar Cebu
Sustainability Leadership Award
Ayala Center Cebu
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Laguna Catering
Best Catering Service
Best of Cebu
SunStar Cebu
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Laguna Catering
Best Catering Service
Best of Cebu
SunStar Cebu
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Laguna Catering
Best Catering Service
Best of Cebu
SunStar Cebu
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Café Laguna
Philippines’ Best Restaurants
Tatler Dining Philippines
Puto Bumbong, Café Laguna
Best Kakanin
SunStar Best of Cebu
Café Laguna
Best Palabok
SunStar Best of Cebu
Café Laguna
Philippines' Best Restaurants
Philippine Tatler Dining
Café Laguna
Best Filipino Restaurant
Sunstar Cebu
Café Laguna
Puto Bumbong - Best Kakanin
Sunstar Cebu
Café Laguna
Best Palabok
Sunstar Cebu
Café Laguna
Philippines' Best Restaurants
Philippine Tatler Dining
Franchising

Buisness concept
At the Laguna Group of Companies, we are eager to share our love for good food and our well-established restaurant concepts with you.
initial investment:
One-time fee, to cover the following:
1. Pre-operating support & services
2. Initial training
3. Opening assistance
4. Marketing support
5. Supervision fee
6. Operations manual
7. Research & development
site requirements:
1. Presence of class A, B and upper C income population
2. High vehicular and foot traffic
3. Accessibility of customers
4. Ample parking space
5. Visibility of the site
6. Preferably in an upscale mall 200-250 sq.m.
other investments:
1. Leasehold improvement
2. Store equipment
3. Office supplies
4. Kitchen and dining ware
5. Furniture, fixtures and decors
how to become a franchisee?
Send a letter of intent to:
Mrs. Gilda U. Viado – Franchise Director
Café Laguna
Level 1, Ayala Center, Cebu Business Park
Cebu City, Philippines 6000
Tel No: (032) 231 0922 / 0917 590 3662
Enclose the location map of the site with landmarks. We will pre-qualify your application and call you for a meeting where we will explain the Application procedure including the franchise investment package.
existing franchises
Café Laguna
Hotel Nicanor, Dumaguete • Robinsons Place, Ormoc • Mallberry Suites, Cagayan de Oro • Veranza Mall, Gen. Santos
Lemon Grass
Ayala Capitol Central, Bacolod
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Read More- Cafe Laguna (AYALA CEBU)
- Cafe Laguna (SM CITY CEBU)
- Cafe Laguna (SM SEASIDE CEBU)
- Cafe Laguna (CAGAYAN DE ORO)
- Cafe Laguna (DUMAGUETE)
- Cafe Laguna (GENERAL SANTOS)
- Cafe Laguna (ORMOC)
- Laguna Garden Cafe
- Laguna Catering
- Lemon Grass
- U Kitchen
- Ulli's Streets Of Asia
- Parilya