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Creating landmarks for wholesome & delicious cuisine
In the 1980s, Julita Urbina ventured into catering which became a hit, eventually serving Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.
Julita Urbina renovated the family’s apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in a mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.
Café Laguna opened in Ayala Center Cebu as the first food-category locator.
Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.
On July 2004, Café Laguna’s first franchise outlet and branch outside of Cebu opens in Cagayan de Oro City.
The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at Ayala Center Cebu.
That same year, Mrs. Urbina’s son, Raki, took on the role as the group’s Corporate Chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering became an instant favorite in Cebu.
Café Laguna opens at the Northwing, SM City Cebu
Café Laguna opens at SM City Iloilo
Café Laguna opens at Hotel Nicanor in Dumaguete City
Café Laguna opens at Veranza Mall in General Santos City
Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. It has since moved to Level 1, The Alcoves of the same mall
Laguna Group launches a tribute to Cebu called Parilya located at Il Corso, City de Mare, Cebu South Road Properties.
Café Laguna opens at the SM Seaside City Cebu
Ulli’s Streets of Asia opens at the Mactan-Cebu International Airport
Café Laguna opens two new locations: Robinsons Place Ormoc and Azuela Cove, Davao
Lemon Grass’s first franchise is unveiled at Ayala Capitol Central, Bacolod. A second company-owned branch also opens at the SM Seaside City Cebu
Ulli’s Streets of Asia moves to its new location at Level 1, The Alcoves of Ayala Center Cebu.
Café Laguna opens at Terminal 1, Mactan-Cebu International Airport.
At the Laguna Group of Companies, we are eager to share our love for good food and our well-established restaurant concepts with you.
One-time fee, to cover the following:
1. Pre-operating support & services
2. Initial training
3. Opening assistance
4. Marketing support
5. Supervision fee
6. Operations manual
7. Research & development
1. Presence of class A, B and upper C income population
2. High vehicular and foot traffic
3. Accessibility of customers
4. Ample parking space
5. Visibility of the site
6. Preferably in an upscale mall 200-250 sq.m.
1. Leasehold improvement
2. Store equipment
3. Office supplies
4. Kitchen and dining ware
5. Furniture, fixtures and decors
how to become a franchisee?
Send a letter of intent to:
Mrs. Gilda U. Viado – Franchise Director
Level 1, Ayala Center, Cebu Business Park
Cebu City, Philippines 6000
Tel No: (032) 231 0922 / 0917 590 3662
Enclose the location map of the site with landmarks. We will pre-qualify your application and call you for a meeting where we will explain the Application procedure including the franchise investment package.
Hotel Nicanor, Dumaguete • Robinsons Place, Ormoc • Mallberry Suites, Cagayan de Oro • Veranza Mall, Gen. Santos
Ayala Capitol Central, Bacolod
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